GoldenDeck
strategy on board
GoldenDeck is an experienced strategy team that guarantees effective solutions for your brand. Let those who never dosed off during a thousand-slide presentation be the first to throw a stone. We represent a different vision of strategy: concise, based on close collaboration with the client.
Market
research
Brand
and product
strategy
Design sprints
Communication
strategy
Communication
audits
Public speaking and
industry education
Facilitation
Service
evaluation
& audit
Insight
mining
Market
research
Communication
strategy
Communication
audits
Brand
and product
strategy
Design sprints
Facilitation
Service
evaluation
& audit
Public speaking and
industry education
Insight
mining
Offer
Our offer is always created individually depending on the needs, resources, and capabilities of the Client. The process may take several months, but it can also include single creative sessions or one-day workshops. Below we present selected cooperation models, which can be adapted to the project.
Brand strategy
THE NEED: Brand growth
When you're looking for a distinctive place for your brand on the market — one that gives it relevance, translates into real business results, and ensures long-term growth.
SOLUTION
We create a distinctive strategy and translate it into persuasive messaging aligned with consumer trends. We combine brand marketing theory with a practical, iterative approach involving close collaboration with the brand manager, agency, and suppliers. We create a brand manual that is concise yet understandable across the organization.
BOOST
Cooperation with renowned research agencies allows us to test positioning variants in consumer research. Decisions are made by combining experience with knowledge of consumer needs, minimizing business risk.
Decision-making workshops
THE NEED: Priorities alignment
When the brand is at a crossroads and challenges begin piling up dangerously, it becomes necessary to bring key people together and define the most important communication priorities — thoughtfully and quickly.
SOLUTION
Intensive live workshops focused on defining the main problems and designing solutions. We offer a process facilitated by experienced strategists with a business perspective, leading to clear, ready-to-implement decisions.
BOOST
The workshop process can be supported with AI tools that help synthesize insights and generate alternative solutions, significantly accelerating the work and improving the quality of final recommendations.
Strategic concepts
THE NEED: Translating challenges into execution
When activities start to rely on superficial observations and communication becomes generic and/or inconsistent. You’ve identified the challenges, but you need to address them through effective communication — the first step is an accurate strategic concept.
SOLUTION
We run an insight-mining process: analyzing data, cultural trends, and conducting non-standard research. We identify the insight that gives the strategy real power and enables the creation of a strategic concept that inspires creative and distinctive communication.
BOOST
The insight-search stage can be enhanced with a consumer intelligence module. We work with leading research agencies, selecting methods tailored to the challenge (quantitative and qualitative), and synthesizing results into a concise, consumer-knowledge-based strategic concept.
Communication playbook
THE NEED: Communication consistency
When you need a system that ensures coherence and effectiveness of messaging at every touchpoint — giving you control over your brand image and long-term communication foundations.
SOLUTION
We build a clear communication management system. We define key narratives, channel roles, and content creation guidelines. You receive a practical guide (playbook) enabling your team and partners to create consistent everyday communication and win the battle for attention.
BOOST
The playbook can be expanded with a session testing key messages or creative prototypes in research to ensure that the developed rules translate into effective and resonant execution.
Innovation Lab
THE NEED: Creating innovation
You want to create or refine a new product or service. You need an agile approach that allows you to quickly generate ideas and verify their market potential.
SOLUTION
We run an innovation design process using service design. During design sprints we combine market potential analysis with a deep understanding of user needs. We quickly move from idea to ready-to-test solutions (product concepts, business models), giving you concrete arguments for further decisions.
BOOST
We work closely with GoldenGrid (UX/UI). Thanks to this, strategic concepts are immediately turned into testable prototypes (e.g. app wireframes, customer journey models), enabling rapid validation with real users.
The final sprint day is dedicated to user testing or presenting the solution to key decision-makers in your company.
Trendhunting
POTRZEBA: Bycie o krok przed rynkiem
Gdy dotychczasowe sposoby komunikacji tracą na aktualności i potrzebujesz poznać wschodzące zjawiska kulturowe i wykorzystać je do budowania przewagi konkurencyjnej.
ROZWIĄZANIE:
Prowadzimy proces analizy mikro-sygnałów zmian w kulturze i zachowaniu konsumentów. Wykorzystujemy analizę semiotyczną, by zdekodować kulturę i zrozumieć głębsze przyczyny nowych zjawisk, oddzielając chwilowy szum od trwałej zmiany. Przekładamy obserwacje kulturowe na konkretne, operacyjne rekomendacje dla rozwoju produktu i komunikacji marki.
BOOST:
Analizę trendów wzmacniamy zaawansowanym social listeningiem oraz narzędziami AI, które przyspieszają analizę i pozwalają agregować sygnały w najważniejsze trendy. Możemy również zaangażować sieć „trend watcherów” z konkretnej grupy docelowej (np. Gen Z), aby zweryfikować potencjał zjawiska bezpośrednio u źródła.
We Have a Slide for That
The Team
Jakub Kwaczyński
Strategy Director
Natalia Nurek
Strategy Planner
Ola Bielecka
Strategy Planner
Justyna Niciejewska
Strategy Planner
Adrian Peplak
Strategy Planner
Michał Czubiński
Head of Digital Innovation
Let’s create something
together with GoldenDeck!
